Azimut Expands in Mexico with Performance Boats
Azimut has appointed Performance Boats as its official Dealer in Mexico, renewing a long-standing relationship and strengthening its presence in one of the most important yachting markets in the Americas.
Azimut announces the appointment of Performance Boats as its official Dealer for Mexico, marking the beginning of a new phase in a relationship that has played a significant role in the development of the brand in the country.
Through this partnership, Mexican owners will have full access to Azimut’s entire range of motor yachts, from the holistic Seadeck to the iconic Fly and revolutionary Magellano Series, supported by comprehensive, personalized care across every stage of the ownership experience.
Founded in 1991, Performance Boats shares a long-standing history with Azimut, having delivered the brand’s first yacht in Mexico back in 1994. Today, the organization returns to represent the brand with a strategic footprint spanning key destinations across the Mexican Caribbean, the Gulf of Mexico, and the Pacific / Sea of Cortez.
To best assist its owners in Mexico, Azimut chose Performance Boats for its extensive vertically integrated network of marinas, dry-storage facilities, sales offices and service centers. This robust infrastructure ensures that every yacht delivery is backed by dedicated local assistance and long-term care, in line with Azimut’s core values.
Furthermore, to support the brand’s ongoing expansion, strategic investments are planned throughout the region, including the development of a new marina in Cancún, a dedicated sales point in Puerto Cancún, and new sales and service facilities in Veracruz and La Paz (Baja California Sur).
“We are very pleased to welcome Performance Boats back to our dealer network in Mexico. Our two companies share a successful history and a strong heritage built together over the years, making this renewed partnership especially meaningful. This is more than the beginning of a new chapter – it is a reunion of two strong brands with a shared vision for the future. We look forward to building on the success we have achieved together and continuing that story in Mexico,” comments Federico Ferrante, President at Azimut Benetti Americas.
“Some partnerships are timeless. Our relationship with Azimut goes back many years and is deeply rooted in a shared passion for yachting and customer care. We are proud to once again represent a brand that has helped shape the Mexican market and look forward to supporting current and future owners with an even stronger organization and broader national reach,” says Javier Aboumrad of Performance Boats.
