AZIMUT CONTINUES TO GROW IN THE MIDDLE EAST
Azimut successfully concluded the Dubai International Boat Show, announcing the strengthening of its dealership with Elite Yachts, which now extends to Saudi Arabia. Among the services offered is the new Azimut Concierge Service.
The Dubai International Boat Show ended successfully for Azimut. The Shipyard took part in the event together with Elite Yachts, operating as Azimut Yachts Gulf filling the new role of exclusive dealer for the Gulf. In this strategic area, recently completed infrastructure projects, including modern marinas dedicated to yachts, are opening up unprecedented opportunities, favouring the development of nautical tourism.
Azimut’s success in the Middle East, marked by a 25% growth in YoY turnover, is the result of a winning, well-structured strategy that synergistically integrates the two fundamental elements that engage and retain owners: product and service.
On one hand, the wide range of yachts offered by the Shipyard stands out for its ability to accommodate varied lifestyles, pioneering cutting-edge solutions in terms of technology and design to satisfy the desires of every enthusiast. On the other hand, Azimut Yachts Gulf plays a crucial role by assuming exclusive management of the Saudi market as well, further consolidating its position as a reference for the Shipyard and its owners, while expanding the brand’s presence throughout the region. In support of this strongly customer-oriented approach, Azimut Yachts Gulf will open five new boutiques in Dubai, Doha, Jeddah and Kuwait to offer an exclusive and immersive experience of the Azimut’s world.
Azimut Yachts Gulf guarantees constant support in the purchase and post-sale phases. The recently launched Azimut Concierge Service is an exclusive proposal that provides customers with a specialized and multilingual team, operating 24/7 to respond to every need, both on land and at sea, thus offering a personalized and tailor-made experience. Furthermore, leveraging a highly qualified team and cutting-edge tools, the company provides impeccable assistance to owners and will soon inaugurate a new Service Centre in Dubai, for even faster and more efficient management.
“We are happy to announce the extension of the dealership with Elite Yachts to Saudi Arabia. The consolidation of this relationship has allowed us to introduce the Azimut Concierge Service, a targeted and exclusive service for our customers in the area. Saudi Arabia represents the most promising market in the entire Middle Eastern region, with a strong increase in demand for luxury yachts, including large ones. Thanks to the professionalism and vision of Elite Yachts, we are confident that we can fully seize these opportunities, further consolidating our leadership in the region,” said Enrico Chiaussa, Chief Commercial Officer EMEA-APAC of Azimut.
“This is a significant milestone in our longstanding successful partnership with Azimut, which has spanned over a decade of mutual success and growth. This achievement reflects the strength of our relationship with Azimut, built on shared values of excellence, innovation, and a commitment to delivering world-class experiences. As we embark on this exciting new chapter, we look forward to bringing Azimut’s unparalleled craftsmanship and luxury to the vibrant Saudi market. We extend our gratitude to Azimut for the prosperous partnership, and we are eager to contribute to their vision of global expansion. Together, we aim to set new benchmarks for success in this dynamic region,” commented Ahmad Al Ameeri, CEO of Al Ameeri Group Holding, the company that owns Elite Yachts.
