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BEST OF THE BEST AWARDS 2025: AZIMUT YACHTS MOST INNOVATIVE BRAND IN CHINA

Azimut wins BOB 2025_2
26 Mar 2025

Azimut confirms itself as the most appealing brand among HNWIs in China. The results of the latest research conducted by the prestigious Hurun Research Institute have seen the Shipyard awarded as the “Best Innovative Yacht Brand” and the revolutionary Seadeck 7 awarded the title of “Luxury Hybrid Yacht Best New Arrival.”

Azimut is recognized, yet again, as a pioneer of innovation in the nautical sector, winning two important awards at the Best of the Best Awards 2025, presented by the Hurun Research Institute based on the results of the Hurun Chinese Luxury Consumer Survey. 

Every year, the Hurun Research Institute, an authoritative research center linked to the Chinese business and lifestyle magazine of the same name, analyzes the preferences of high-net-worth individuals (HNWIs) in China through a survey conducted on a panel of 750 HNWIs, with an average wealth of 47.5 million CNY (equivalent to 6.5 million US dollars) and an investable wealth of 12 million CNY (1.6 million US dollars). Among them, 32 are UHNWIs, exceeding 100 million CNY (14 million US dollars) in wealth. 

During the awards ceremony held in Shanghai, the Shipyard was awarded as the “Best Innovative Yacht Brand”. This title, already given to Azimut in a previous edition of the award, celebrates the Shipyard’s unending search for cutting-edge solutions to offer a unique experience to its owners. 

In addition, the revolutionary Seadeck 7 received the prestigious “Luxury Hybrid Yacht Best New Arrival” award, underlining the revolutionary impact of this model on the market. As the first production yacht to integrate a hybrid-electric system with Volvo Penta IPS propulsion, the Seadeck 7 allows a reduction in CO emissions of up to 40% in an average year of use, offering a concrete alternative for an owner attentive to sustainability without compromising comfort and performance. 

With this double success at the Best of the Best Awards 2025, Azimut confirms its role as a reference in luxury yachting and strengthens its presence in China, where, since 2006, it has delivered around 200 boats to local owners. This milestone is yet another testament to the success of the brand and its ability to anticipate market trends, as it charts the course towards an increasingly innovative and sustainable future. 

ABOUT SEADECK 7

The Seadeck Series, born from the collaboration between Azimut and Alberto Mancini, who designed the external lines, and Matteo Thun & Antonio Rodriguez for the interiors, unites the state-of-the-art of solutions to reduce consumption and CO2 emissions, allowing an attentive owner to reduce emissions by up to 40% over an average year of use compared to boats of comparable weight and size with shaft-line propulsion and a traditional hull. The majority, 30% of the reduction results from the yacht’s advanced naval architecture, which integrates a carbon-fiber-lightened structure with high-efficiency hull and propulsion designs. The remaining 10% of the reduction is credited to the hybrid system, which works with the most innovative technologies in the field of electrification. The Full Hybrid system installed on the Seadeck 7 opens new frontiers, making the benefits of electrification available for the first time on medium-sized, family-run motor yachts. 

A central element in the design of the Seadeck 7 is the Fun Island, a reinterpretation of the aft cockpit conceived by Alberto Mancini that transforms the area into a terrace that embraces the sea, eliminating all barriers with the surrounding environment to offer a wellness experience based on a deep connection with nature. Azimut reinforced this conscious approach with the choice of materials, opting for natural, recycled and recyclable materials throughout the yacht, including the interiors designed by Matteo Thun & Antonio Rodriguez, who introduce a new language to the world of yachting. 

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