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David SullivanSales ManagerTel:Email:
AZIMUT EXTENDS APAC PRESENCE WITH NEW DEALERSHIP APPOINTMENT IN AUSTRALIA
Short Marine join Azimut’s exclusive regional network, reinforcing the brand’s leadership in Asia-Pacific.
Avigliana, May 29, 2025 – Azimut is proud to announce the appointment of two new official dealers in the Asia-Pacific region: Short Marine in Australia. This strategic partnership represents a further milestone in Azimut’s ongoing expansion in a key market, reinforcing its leadership through the widest and most sophisticated dealer network in the region, spanning China, Vietnam, the Philippines, Thailand, Taiwan, Hong Kong, Singapore, and Japan. With the addition of these two distinguished players, Azimut strengthens a dynamic and fast-growing alliance driven by deep local insight and a shared commitment to delivering an outstanding customer experience across APAC.
The APAC region continues to be of pivotal importance to Azimut, as a market defined by rapid growth, evolving lifestyles, and a new generation of yacht owners. In response to this momentum, Azimut has developed a selective dealership model appointing one dedicated dealer per country. This approach ensures that each market benefits from not only tailored market knowledge and a uniquely personal connection with each client, but also from an entrepreneurial mindset focused on introducing new approaches and generating long-term value within the local territory.
With these new appointments, we are not only expanding our footprint but also enriching the strength of our network, said Enrico Chiaussa, Azimut Chief Commercial Officer EMEA-APAC. Azimut now boasts the most comprehensive dealership presence in the Asia-Pacific region, and this milestone reflects our strategic vision of pairing world-class products with localized excellence.
Short Marine, a historic Australian dealer based in Sydney, will leverage its unmatched technical expertise and strong community ties to elevate the Azimut experience in the country. Founded in 1982, Short Marine is now a key player in the regional nautical scene, building on a solid family tradition that combines passion for the sea with extensive industry experience. For nearly thirty years, the company has been dedicated to offering customers the best yachting experience with the mission of creating special moments for families and friends. The goal of the new partnership is to strengthen the shipyard’s presence in a country with a rich maritime tradition and a community of experienced, discerning owners, which is also witnessing an 8.8% year-on-year growth in High-Net-Worth Individuals and an 11.6% increase in UHNWI wealth*.
We are thrilled to announce our new partnership with Short Marine, who will now be the point of contact for all the Azimut Yachts clients in Australia. This collaboration marks an exciting new chapter for Azimut in the region, combining Balmain’s solidity in establishing import operations in the Australian market with Short Marine’s outstanding reputation and deep understanding of the Australian marine market. Together, we look forward to delivering an unparalleled yachting experience to our clients across the country, remarks Murry Offord, Head of Asset Management at Balmain Asset Management.
2026
At the upcoming Sanctuary Cove International Boat Show 2026, held on the Gold Coast from 21–24 May, Short Marine will showcase the elegance and innovation of Azimut Yachts, highlighted by the highly anticipated debut of the Azimut Magellano 25M to the Australian market.
One of the most important boating events in the Southern Hemisphere, the show attracts tens of thousands of enthusiasts and buyers each year and provides the perfect stage to experience Azimut’s blend of Italian design, long-range cruising capability and refined onboard comfort.
Visitors will have the opportunity to step aboard the new Magellano 25M and discover why Azimut continues to set the benchmark for modern luxury motor yachts.
https://sanctuarycoveboatshow.com.au/