Azimut|Benetti: World Leader in Megayachts for 26 Years and New Service Division

For the twenty-sixth year, Azimut|Benetti Group confirms its position at the top of the Global Order Book, the international ranking compiled by BOAT International, which has been taking snapshots of megayacht production across the world since 1992, based on data from 190 shipyards operating on five continents.

It’s a result that testifies to Azimut|Benetti Group’s standing both as a world leader and an ambassador of Italian excellence, strengthening Italy’s role as the international heart of high-end yachting. The Group has maintained its leadership in all the categories examined: 163 yachts under construction, totalling 5,924 metres and representing the 23% of the global market considered by the Report.

These performance figures reflect the positive results recorded in the financial year to 31 August 2025: €1.5 billion revenues and an order backlog until 2029. These indicators confirm the solidity of a resilient business model, supported by family continuity and the ability to anticipate emerging trends.

They include the most significant transformation of the last two decades, with owners now seeking operational simplicity, immediacy, intelligent solutions and greater freedom of use. The answers to these needs are proposed by the Azimut|Benetti Group Service Division, an ecosystem designed to ensure peace of mind: the intangible new paradigm of luxury.

Azimut|Benetti Group Service Division 

There is a clear shift in the current global scenario from product to experience. Owners today are demanding less complexity and more time. Less management and more emotion. 

This is the backdrop to the creation of the Azimut|Benetti Group Service Division, led by Massimiliano Casoni and built on the visionary legacy left by Paolo Vitelli, who recognised as far back as the 2000s that services were the future strategic frontier in yachting. This is testified by the acquisition of refit shipyard Lusben (2000), the founding of styling & art advisory lounge Yachtique (2008), and the development of marinas as premium destinations for yacht tourism. 

Now, that vision becomes a dynamic service hub: a modular and synergistic offering created with specialist partners to walk the owner through every stage of the journey. The Division covers the whole spectrum with end-to-end solutions, ranging from administrative management to innovative usage formulas and from technical services to tailor-made experiential packages.  

The three main areas will be developed in the framework of a roadmap that looks ahead to 2028: 

Protecting asset value. This high added-value package responds to the need to control running costs and preserves the yacht’s value over time, with a programme that combines preventive maintenance, AI-based and other predictive systems, and warranty extension. The practical benefits are fixed maintenance costs, worry-free performance and mid-to-long term protection of the yacht’s residual value.

Crew management. A comprehensive programme including selection, continuous training through the Crew Academy and operational coordination of the on-board crew. This service makes a crucial contribution to the quality of the everyday experience, structured around the specific construction and technological features of Azimut and Benetti yachts. 

Owner Experience. Yachtique is the Service Division’s styling and art advisory: an atelier in which furnishings, fabrics, materials and artworks are chosen by the owner in conjunction with the designers, giving life to a personal aesthetic enriched by accents of fine Italian craftsmanship. After the yacht’s handover, the journey can continue with the concierge service provided by the Group’s global partners or through the Owners Club programme.  

Record-breaking Global Order Book performance isn’t a goal for Azimut|Benetti Group, but a mandate to continue innovating, elevating and expanding the company’s mission: to build the most beautiful, reliable, technological and innovative boat, and to provide it with support anywhere and at any time. This commitment is now a new challenge: yachting that is more accessible, more intelligent and more personal.